The founders
Who's in charge here.
Two clearly separated responsibilities: numbers and management on one side, brand and production on the other.
Strategy & analysis
Lukas Harich
Analysis, positioning, numbers
Leads the strategic analysis: offer, market, target audience and metrics. This creates the foundation every further decision builds on.
- Offer and market analysis
- Positioning & target audience
- Metrics & controlling
Content & production
Tobias Dörr
Brand, content, trust
Responsible for concept, direction and production. Turns positioning into content that triggers buying decisions.
- Concept & direction
- Camera, light, editing
- Creative series for campaigns
In-house production
Camera, light and editing in-house.
We don't outsource production. Creatives are made exactly when a campaign needs them. Standalone projects like a brand film are possible – full impact comes when content, campaigns and funnel work together.
How we work
Why we work differently.
Four principles that guide every decision on a project.
Everything from one source
Strategy, production and campaigns sit with one team. No friction loss between three separate vendors.
Numbers before opinion
We manage by cost per lead, lead quality and close rate – not by reach.
Personally accountable
The founders lead every mandate personally – executed by a fixed team of strategy, production and campaign management.
Systems, not campaigns
The goal is a process that keeps running even when a single creative burns out.
Collaboration
The process in three phases.
- Week 1
Analysis, positioning & strategy
We analyse the current state, sharpen positioning and develop the strategic foundation. In parallel, content and campaign planning takes shape.
- Weeks 2 to 4
Content, campaigns & execution
We produce the content, set up the campaigns and build the system in the background – aligned with message and target audience.
- Ongoing
Distribution, optimisation & scaling
Once everything is live, we manage delivery, continuously improve performance and scale what works step by step.
Headquarters: PulsMind, Christophstraße 12, 88662 Überlingen (Bodensee) – active in Switzerland, Germany and Austria.
Next step
Talk directly to the people in charge.
The system analysis is led personally by Lukas Harich or Tobias Dörr – not a sales team.
- 30 minutes, a concrete assessment instead of a sales pitch
- Your biggest lever: offer, content, or campaign structure
- A clear answer on whether we're a fit — or not
- Makes sense from around CHF/€ 3,000 monthly budget. No test or bargain mandates.