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Services

Social media and performance marketing with in-house production.

Strategy, video production, ads and management, all under one roof – a system for new customers, recruiting and reach. Standalone productions like a brand film are possible; full impact comes from the interplay.

Free system analysis See results

For companies with a monthly budget from around CHF/€ 3,000 · Switzerland, Germany, Austria

PulsMind Team analysiert Kampagnendaten auf einem grossen Bildschirm
4
Building blocks: strategy, production, ads, management
1
Team owning the outcome, not three separate vendors
DACH
Switzerland, Germany, Austria – remote and on-site

The three pillars

What belongs together stays in one hand.

Three layers interlock. Miss one, and the rest fizzles out – the most common reason marketing gets expensive without results.

Clarity first, ad spend second.01 · Strategie

Foundation

Clarity first, ad spend second.

We analyse offer, margin and target audience, sharpen positioning and define which message achieves which goal on which channel. Without this foundation, every campaign gets expensive.

  • Offer and margin analysis as the starting point
  • Positioning and message architecture
  • Channel and campaign plan with target metrics
Content that triggers buying decisions.02 · Produktion

Content

Content that triggers buying decisions.

Concept, direction, filming and editing all sit in-house. We produce in series so campaigns don't burn out after two weeks – and brand and performance speak the same language.

  • Ad creatives, brand films and social formats
  • Series production for ongoing campaigns
  • Formats for every stage of the buying decision
Advertising as a sales channel, not a click machine.03 · Performance

Management

Advertising as a sales channel, not a click machine.

Meta, Google and LinkedIn are managed by cost per qualified lead – including pre-qualification, funnel and weekly metric reviews.

  • Campaign setup on Meta, Google and LinkedIn
  • Pre-qualification instead of pure click volume
  • Budget management by CPL, quality and return

Scope of services

Six building blocks, one metric.

Every building block feeds the same goal: qualified leads at predictable cost.

01

Numbers and clarity before ad spend.

Strategy & positioning

We analyse offer, target audience and market, sharpen positioning and build the strategic foundation for content, campaigns and funnel.

  • Analyse von Angebot, Marge und Zielgruppe
  • Positioning and message architecture
  • Channel, content and campaign planning

Outcome: clear message, defined target customers, measurable goals per channel.

02

Our own direction, camera and editing.

Content & production

Professional videos, creatives and brand content from a single source – produced for buying decisions, not reach alone.

  • Concept, direction and filming in-house
  • Ad creatives, brand films, social formats
  • Series production for ongoing campaigns

Outcome: creatives and formats that carry campaigns for months.

03

A sales channel, not a click machine.

Performance ads

Targeted campaigns on Meta, Google and LinkedIn – managed by cost per lead, lead quality and close rate.

  • Campaign setup on Meta, Google and LinkedIn
  • Pre-qualification instead of pure click volume
  • Budget management by CPL and return

Outcome: predictable cost per qualified lead.

04

More leads and applications from the same traffic.

Conversion & landing pages

Clear pages, short forms and clean processes – turning attention into measurable leads, and leads into real customers.

  • Landing pages and qualification funnels
  • Appointment and recruiting flows
  • Ongoing conversion optimisation

Outcome: more appointments from the same ad budget.

05

Processes don't run themselves – but almost.

Marketing automation

Automated follow-up processes, clean lead handling and personalised communication save time and boost close rates.

  • Lead routing and follow-up sequences
  • CRM and calendar integration
  • Reporting and data hygiene

Outcome: no lead falls through the cracks, faster response times.

06

What works gets scaled up.

Optimisation & scaling

Ongoing evaluation of all metrics, consistent testing and step-by-step scaling of what works.

  • Weekly metrics management
  • Creative and offer testing
  • Scaling into new channels and regions

Outcome: budget increases without losing lead quality.

Process

From the first conversation to a running system.

No months of concept ping-pong. The first build stage goes live within four weeks at the latest.

  1. 01

    Week 1

    Analysis, positioning & strategy

    We analyse the current state, sharpen positioning and develop the strategic foundation. In parallel, content and campaign planning takes shape.

  2. 02

    Weeks 2 to 4

    Content, campaigns & execution

    We produce the content, set up the campaigns and build the system in the background – aligned with message and target audience.

  3. 03

    Ongoing

    Distribution, optimisation & scaling

    Once everything is live, we manage delivery, continuously improve performance and scale what works step by step.

Next step

Which building block is missing in your marketing?

In the system analysis we walk through your starting point and name the lever that gets traction first for you.

Secure your free system analysis Talk to us
  • 30 minutes, a concrete assessment instead of a sales pitch
  • Your biggest lever: offer, content, or campaign structure
  • A clear answer on whether we're a fit — or not
  • Makes sense from around CHF/€ 3,000 monthly budget. No test or bargain mandates.

Keep reading

ResultsCase studies from B2B, law firms and healthcare – with numbers.
About usWho's responsible for strategy and production.
FAQCosts, timelines and fit – answered briefly.